About SAYO

Led by Amy Louthan, SAYO (Search Anywhere Optimization) is built on the belief that search is more than just visibility—it's about being findable with purpose, precision, and performance.

With decades of digital marketing leadership across high-tech enterprise brands, Amy brings unmatched expertise in enterprise SEO, AI-aligned search strategies, and organic growth architecture. Her approach blends SERP science, information architecture, and data-driven storytelling to ensure businesses don’t just appear in search—they lead it.

Whether you're optimizing for Google, surfacing answers via AI assistants, or expanding organic reach across complex ecosystems, SAYO helps brands show up strategically, contextually, and continuously.